Welcome to a snippet of my portfolio.

From branding, websites and social media strategies, below you will find a handful of projects I have had the pleasure of working on.


Eve & Luxe

Project: Brand Design, Strategy & Website Build.

Eve and Luxe is an organic skin care company based in Melbourne.

Rozanne, the Founder of Eve & Luxe, contacted me at ideation stage to help her bring her new startup to life. Knowing that the beauty is a flooded market we instantly knew we had to create a fresh approach to her identity.

Staying true to the brands values we ensured we incorporated the brands heritage of Sri Lanka whilst also keeping things simplified.

We designed a modern and plush brand identity which paved the path for the product label designs and the build of her online store. Rozanne is currently working on her second product launch and continuously creating valuable content on her socials.

“Toni is an absolute pleasure to work with. She has been helping me with my branding, digital strategy and website and I have been to her Instagram workshop… Thank you Toni for the amazing work you’ve done so far. I would highly recommend Toni and the girls to anyone looking to get their branding, digital strategy or website done or anyone looking to learn how to manage their digital strategy and socials well.
Thank you Toni for your amazing work”

– Rozanne, Founder of Eve&Luxe.

Kemi Social Media

Kemi Nekvapil

Project: Social media Strategy & Social Media management.

Kemi is a speaker, author and coach. 

Whist working with Kemi, across a 5 month period, I designed and implemented a new Social Media strategy.

Starting with refining her target audience and polishing up her brand assets, we then moved into how we could design a new aesthetic for her Instagram content.

But before we jumped ahead, her brand needed new messaging to enable her to move forward more effectively.

We wanted to capture her brand essence whilst showcasing what Kemi is capable of. The result:

“Shaping a new paradigm for women to thrive.”

This messaging lead Kemi’s brand both on and offline. Then, after managing Kemi’s socials for 4 months we saw her following increase, engagement rise and the foundation was set for her new look and feel – All ready for Kemi to take over and continue managing herself.

One roof

Project: Brand Strategy & Social Media Management

The team at One Roof were looking to define their key message in order capture their brand vision and help position them as the go to place for women in business.

During a 3 month project we defined audiences, crafted the campaign messaging, designed event overviews and created social hype.

We saw over 200 people attend their “Paving the Way” launch event and the brand reach an audience of over 300k across social media with the event hype alone.

During this campaign there wasn’t a touch point left uncovered, from branded totes to social tiles and photo-booth fun.

This campaign helped position One Roof as place that supports and paves the way for women in business.

This is my second campaign with One Roof and I continue to work with them closely as I manage their Social Media accounts.



Bree & Sam

Project: Brand strategy, Social Media Activiation & Website build.

Bree & Sam is where luxe fashion meets unique modest wear.  

Bree & Sam contacted me to help launch their brand new startup. Initially just an idea fuelled by passion, these two had big plans for their new online store.

Coming from an Islamic background and wanting to style up their modest wardrobe, these women saw a major gap in the fashion market. ⁣

We crafted their brand messaging  “The Missing piece” which is a symbol of both, the missing piece to your wardrobe and the missing connection between communities and cultures.

After designing their strategy, which they were then able to pass on as a direction for their photographers and stylist, I continued to manage their social channels in order to set the standard for future. The following grew just as quickly as the anticipation.

After 3 months of planning and preparation, we moved on to build their new online store, which embodies Bree and Sams initial vision of luxe meeting modest.


optimum website rebuild

Optimum Recruitment

Project: Website build.

Optimum Recruitment is an established Recruitment Agency and had been in business almost 20 years, before Jan, The Founder, reached out to me.

Jan wanted to modernise her brand by redesigning her website.

Her new website was accompanied by new imagery and a refresh of her brand messaging.

This project enabled Optimum Recruitment to have a fresh new look and feel and bring it into 2019!

 “Toni’s insight, creativity, support and patience was fantastic.  She is highly professional and has the ability to have those hard conversations with her client (me!) when you need to remove roadblocks or encourage a different way of thinking. She has a great work ethic and is passionate about what she does.  On top of all this, she is great fun to work with!”

– Jan Kavanagh



Other brands I have worked with.

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Where am I?

I am Melbourne based, servicing Australia wide.

105 Wellington St, St Kilda VIC 3182

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