My go-to tools as a marketer.

Something I get asked often is what platforms and tools I recommend, and surprisingly, I am not someone who likes to have a million apps and platforms. I only have a handful that I use daily!

Staying up to date on what’s available these days would have me wasting way too much time. I am more likely to leverage what already works and only upgrade if capabilities get limited.

For Design: Canva When it comes to design, Canva is my go-to. I still believe in working with designers for imperative items like logos and brand design, but for social media and website content, Canva is a must. It has that perfect balance of user-friendliness and creative capabilities. As someone trained in Photoshop, I still opt for Canva.

Reel Editing: InShot I use Instagram Reels to edit most of my reel content; however, InShot is a great app that I use for more intricate editing. It’s simple, has great slicing options, and excellent sound editing capabilities.

Data: Google Analytics Google Analytics is my playground for all things analytics. Once you get it set up right, it’s a powerhouse. GA4 can help determine the top sources of user traffic, gauge the success of marketing activities and campaigns, track goal completions (such as purchases, adding products to carts), discover patterns and trends in user engagement, and obtain other visitor information such as demographics. If you have a website and don’t have this set up, you are missing out on vital info.

AI / Copywriting: ChatGPT Confession – Typos are my nemesis, so I cannot stress how much time ChatGPT has freed up for me when it comes to copywriting. I use it for all my copy; it doesn’t write it 100% for me, but it definitely polishes it up and assists with generating ideas. For solo entrepreneurs, I believe it’s a great asset when you don’t have a team to bounce ideas off.

My go-to social media: Instagram I definitely use Instagram more professionally than personally. The power it has to create communities and raise brand awareness can sometimes be underrated. Using Instagram for business, like any social platform, can drive brand awareness, boost sales, and build and track audience engagement. It’s an excellent way to find customers where they’re already spending time. It can also provide valuable audience insights to use with all your marketing plan strategies.

Email: Gmail Seamless, simple, and perfect for someone like me who practically lives in the Google universe.

Other platforms I use: Lucidchart Lucidchart is my go-to for mapping out customer journeys and email flows before I start to build them out.

Email Platforms: MailerLite and Eyeing ActiveCampaign Currently, I’m rolling with MailerLite for emails, but the future might see a switch to ActiveCampaign as my business grows. MailerLite gets the job done, but ActiveCampaign is calling my name for that next-level experience.

And there you have it—my not-so-secret stash of tools that keeps this marketer on her A-game.